Oct 26, 2021
I recently finished binge-watching Netflix’s “The Crown,” along with more than 70 million other households. If you, like me, are fascinated with British history and the royal family, it’s worth a watch.
As someone who had the same hairstyle as Lady Di in the 1980s (she was a year younger than me), I’ve been...
Oct 19, 2021
In the attention economy, we are all competing for attention. According to economist Herbert Simon, attention is a scarce resource with immense value, not unlike food, water or oil. And the value of attention has only grown due to Covid-19, with online interaction becoming the norm for many.
“Good” PR means...
Oct 12, 2021
During the Tokyo Olympics, the importance of personal branding was on full display. Think about it: The mainstream media now tells us constant stories about the upbringing, mission and values of athletes they feature on the news.
While we watched Katie Ledecky win gold in the inaugural 1500-meter freestyle, we can’t...
Oct 5, 2021
From getting inspiration and setting a writing schedule to promoting the finished result, Spencer Stephens explains the process of writing a good book. Spencer also talks about the importance of public relations to spread the word about your writing, becoming a thought leader and some other writers who have used public...