Nov 29, 2022
In this episode, The PR Maven® Podcast celebrates four years and congratulates Tim Winkeler, president and CEO of VIP Tires & Service, for having the most popular episode of the year. Nancy and Tim talk about what makes VIP’s business model successful and how the company’s internal culture is shared externally...
Nov 22, 2022
Both advertising and public relations (PR) help build awareness and generate sales. But they're not the same thing.
Essentially, advertising is paid media, and PR is earned media. Advertisers purchase space online, in print or on the airwaves. They decide what the ad will say, how it will look, where it will appear and...
Nov 15, 2022
Building an audience is an old strategy in marketing. Did you know that Proctor & Gamble created soap operas so they could build an audience to buy their soap?
That’s right. In the 1930s, P&G sponsored daytime serial dramas on the radio to advertise their products to housewives. Why? Because research suggested that...
Nov 8, 2022
During the COVID-19 pandemic, Puritan Medical Products ramped up production of their testing swabs under the Defense Production Act as one of only two producers of these swabs in the world. Bob Shultz, Puritan’s new president, sits down with Nancy to talk about Puritan’s growth since the beginning of the COVID-19...
Nov 1, 2022
I grew up in a small, rural town in Connecticut and attended Colby College in the small Maine city of Waterville. Traveling to France kicked off my junior year abroad, and it opened my eyes to the world outside of New England.
I visited all of the most famous spots in Paris with a professor from the Sorbonne. It was...