Oct 19, 2021
In the attention economy, we are all competing for attention. According to economist Herbert Simon, attention is a scarce resource with immense value, not unlike food, water or oil. And the value of attention has only grown due to Covid-19, with online interaction becoming the norm for many.
“Good” PR means competing with others for the attention of a given audience, attracting people’s eyeballs and clicks. Whether your target audience is a local city council or the millennial generation at large, you want your audience to find you.
This goes hand in hand with your personal brand. In a sense, your personal brand is how you are found by others. It is your personal promise of value, based on identifying your superpower(s) and sharing what makes you unique with the outside world. Curating a strong personal brand is like being a magnet — it attracts people who belong in your life and repels those who do not.
The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in April 2021.
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