Jul 26, 2022
To become successful in business, you have to think beyond hiring employees or hitting sales numbers. You have to build a brand — both in person and online.
As Amazon’s founder Jeff Bezos puts it, “a brand for a company is like a reputation for a person.” In other words, it means everything. It goes beyond a...
Jul 19, 2022
How does teamwork and word of mouth jumpstart a company? Find out in this episode as the team from The Devil’s Half Acre Distillery share their brand’s story, and how they have jumpstarted their company. The team explains how their product has spread through word of mouth and old school PR and marketing. In...
Jul 12, 2022
In the world of public relations, salespeople are a dime a dozen. You don’t need to look far to find PR “experts” selling you on news coverage or new Google SEO results. Some are truly experts while others are just looking for a quick buck.
As such, it can be difficult for the true experts to stand out. Potential...
Jul 5, 2022
One key component of any marketing program is determining a target audience. That is, once you’ve developed a message, who do you want consuming it?
Ask yourself: Who should care? And who will care? How am I going to create compelling content that attracts the people my business can best serve?
If you’re...