Jun 28, 2022
For decades, the public relations industry relied on the media to publish clients’ stories and help them raise visibility to achieve results. An agency would pitch a news outlet on a potential story, and that news outlet would either run the story or not.
In the current digital age, people are seeking information...
Jun 14, 2022
Branding is the way that an organization or a person connects with its audiences. Whether it’s for personal or professional reasons (or both), branding essentially tells your target audience a story about you that they can connect with. It is your story.
For example, NFL quarterback Tom Brady, who recently announced...
Jun 7, 2022
According to one report, more than 20 million Americans participated in downhill skiing, snowboarding and snowmobiling during the 2015-2016 winter season. These winter sports enthusiasts will contribute an estimated $20 billion to the U.S. economy, “through consumer spending at ski resorts, hotels, restaurants,...