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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Dec 6, 2022

Having run a PR agency since 1991, I’ve worked with lots and lots of clients. Some have been more successful than others, although I’m proud of the fact that most are happy with our work, and many have been clients for years. Work with enough clients, and you realize what works and what doesn’t. Sometimes, a...


Nov 29, 2022

In this episode, The PR Maven® Podcast celebrates four years and congratulates Tim Winkeler, president and CEO of VIP Tires & Service, for having the most popular episode of the year. Nancy and Tim talk about what makes VIP’s business model successful and how the company’s internal culture is shared externally...


Nov 22, 2022

Both advertising and public relations (PR) help build awareness and generate sales. But they're not the same thing.

Essentially, advertising is paid media, and PR is earned media. Advertisers purchase space online, in print or on the airwaves. They decide what the ad will say, how it will look, where it will appear and...


Nov 15, 2022

Building an audience is an old strategy in marketing. Did you know that Proctor & Gamble created soap operas so they could build an audience to buy their soap?

That’s right. In the 1930s, P&G sponsored daytime serial dramas on the radio to advertise their products to housewives. Why? Because research suggested that...


Nov 8, 2022

During the COVID-19 pandemic, Puritan Medical Products ramped up production of their testing swabs under the Defense Production Act as one of only two producers of these swabs in the world. Bob Shultz, Puritan’s new president, sits down with Nancy to talk about Puritan’s growth since the beginning of the COVID-19...