Dec 28, 2021
What does it mean when someone says, “I’ve heard of you”? It means that your brand has value, and hearing that only adds more positive capital to your brand (unless you’re known for the wrong reasons).
If people have heard of you, then the power of “word of mouth” is working in the background, on your...
Dec 14, 2021
I tend to spend a lot of time on social media. And, in the back of my mind, I justify it by saying to myself, “I need to do this for my business.”
Of course, I’m not alone. Americans spend an average of over two hours per day on social media, and I'd guess many of them are small business owners who want to stay...
Dec 7, 2021
In today’s business world, self-promotion is indispensable. It is the key to landing a new job, securing a client or running a business altogether.
However, many people are hesitant to promote themselves for fear that it may come across as bragging. And for good reason: bragging is a major turn-off. According to...