Apr 4, 2023
Are you looking to grow your personal brand and become an authority in your field? In this episode, Claire Mason shares how you can become a thought leader, improve your visibility and track these improvements using data. Claire describes the importance of media in your growth strategy. Claire also talks about using social media networks, such as LinkedIn, to build your personal brand online in addition to utilizing in-person tactics. Listen to find out what the lighthouse and breadcrumb strategies are and how to use them.
3:35 – Claire talks about her career and how she got into it.
7:13 – Claire defines personal branding or her preferred term, authority branding.
9:93 – Claire describes how visibility can be used in your growth strategy.
11:16 – Claire talks about media mindset insights you might not be aware of.
13:14 – Claire explains vanity metrics.
16:25 – Claire shares how you can combine online and in-person personal branding.
21:04 – Claire talks about her speaking engagements through the eight networking groups she is part of.
23:25 – Claire explains how to leverage LinkedIn, including the lighthouse strategy and the breadcrumb strategy.
26:23 – Claire describes how she has benefited from public relations.
27:36 – Claire shares the three secrets that will land you media coverage.
29:38 – Claire explains how to use media coverage to create additional content and amplify your brand.
32:35 – Claire answers the question of whether people are still reading newspapers.
35:35 – Claire explains how curation and credibility make the media unique.
37:23 – How can people get in touch with you?
"What has happened in the wake of these amazing pieces of software being invented is that we focus exclusively on lead generation and we forget that before anybody can hop into your sales funnel and purchase your software or sign up to a newsletter or sign up to your webinar, whatever the case might be, book a call with your potential business development team, they have to actually see you. And that's where the visibility piece comes in. It's very much the psychological element, the branding piece, and that is why I am a believer that the more visible you make yourself, the more your opportunity pipeline is going to be stuffed to the gills." – Claire Mason, thought leadership publicist
LinkedIn Social Selling Index: https://business.linkedin.com/sales-solutions/social-selling/the-social-selling-index-ssi
Heroic Public Speaking: https://heroicpublicspeaking.com/
Dorie Clark books: https://dorieclark.com/books/
Cindy Gallop: https://cindygallop.com/
About the guest:
Claire Mason is a Thought Leadership Publicist, who works with founders, coaches and solo entrepreneurs. She helps them earn the publicity they deserve to grow their visibility, credibility and opportunity pipelines using her proven LinkedIn and media strategies.
Claire has earned bylines from numerous publishers, including The Guardian, Marie Claire and The Sunday Times. And she has placed her clients’ stories in publications like Forbes, CNBC and Wall Street Journal, among others. She is often called on by other Publicists as their secret ingredient to land media coverage for their clients.
Claire’s clients regularly see increases of 40% or more in their pipelines after implementing her content strategies.
Her work has been showcased as an example of best practice by HubSpot. Claire is also a regular contributor to Business2Community (USA), Digital Doughnut (UK), Thrive Global (USA) and CoFounders Town (India), where she writes how content marketing can move the needle for B2B brands.
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