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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Mar 28, 2023

Telling your story is a big part of building your brand. In this episode, Mads Hanna starts off by talking about her career and how it led her to brand storytelling. Mads explains how you can breathe storytelling into your brand, the four fundamental pieces for brand storytelling and when having a clear story is important in all aspects of your business. Nancy and Mads also discuss how brand storytelling is important to staying relevant, especially with all the different methods of sharing your story today.

2:29 – Mads explains how she grew up telling stories and how her mom suggested that she pursue a career in public relations.  

4:22 – Nancy and Mads talk about staying relevant and consistent.

10:26 – After working in PR at the beginning of her career, Mads describes how she took a gap year (or two) and went abroad, becoming a digital nomad.  

17:54 – Mads shares how to breathe storytelling into a business.

20:12 – Mads lists the four fundamental pieces for brand storytelling.

27:37 – Mads explains how storytelling impacts all aspects of your business or brand, helping make sure everyone is on the same page.

33:31 – Mads talks about the importance of consistency which can allow customers to see themselves in your brand and help them trust the brand.

36:26 – Mads gives her advice to PR professionals on how to incorporate storytelling into their work.

38:11 – Mads shares some resources that have helped her.



" I think everybody needs to understand the story so they can bring it to life within their own discipline. I look at everything. How are we telling our story here? Is there a moment where we can bring the identity to life? Have that surprise and delight moment. We can catch people off guard and show that they're seen and heard." – Mads Hanna, founder of Curated Compass


Check out these other episodes featuring storytelling:

Episode 219: Growing Your Passion Into a Brand

Episode 114: How to build brand exposure by understanding your story

Episode 77: How to tell stories that build authenticity and relationships


Pure Barre:


Intuit QuickBooks:

Heroic Public Speaking:



I and love and you:

Cultish by Amanda Montell:

Defining Decade by Meg Jay:


About the guest:    

Mads Hanna has 12 years of blended work experience across PR, copywriting, storytelling and brand strategy.  She’s worked with big-box consumer lifestyle brands like Unilever (frozen novelties and spreads) and B2C tech companies like Intuit QuickBooks. She now runs her own remote-always brand storytelling studio where she partners with founders and small business owners to help them articulate their story and share it with the masses.

Looking to connect: