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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Jan 15, 2019


About Pauline Frommer:

Pauline Frommer started traveling with her guidebook-writing parents at the age of four months and hasn't stopped since. She is the co-president and editorial director for Frommer Media LLC, the company that publishes the Frommer guidebooks and, as well as author of what has been the bestselling guidebook to her hometown since its first edition, Frommer’s EasyGuide to New York City 2018. Each week she broadcasts two radio shows, one for WABC in New York City, and another that’s syndicated by Radio America. Both are also very popular podcasts.

Her first job in travel was on the website, and eventually, she worked her way up to editor-in-chief. Next, Pauline served as travel editor for for several years, before moving back to John Wiley and Sons to create the award-winning Pauline Frommer Guidebooks, a 14-book series that won the coveted "Best Guidebook of the Year" title three years in a row from the North American Travel Journalists Association and once from the Society of American Travel Writers. 

For four years, Pauline created weekly travel segments for CNN's Headline News and CNN's Pipeline. You may also have seen her talking travel on The Today Show, Live with Regis and Kelly, The O'Reilly Factor, NBC Nightly News, ABC World News, Good Morning America, FOX News and every local news station you can name. Her writings have been widely published in everything from Budget Travel magazine to Newsweek to Nick, Jr. magazine. She resides in New York City with her husband, Columbia University Professor Mahlon Stewart, and two very well-traveled daughters.

In this episode:

3:05 – How her acting career turned into working with her dad in the Frommer family business

6:19 – Why Pauline loves her team and how travel relates to world peace and tribalism

8:26 – Nancy and Pauline discuss the value of trust as part of growing a family brand

10:02 – The difference between bloggers and travel journalists and what is a parachute artist

13:36 – Her first assignment from her dad and why she enjoys having a mission

15:09 – The future of journalism because of Yelp and Trip Advisors, and why the public will come around to the value of journalism

16:58 – How today's readers have changed and how that has impacted Frommer's publications in print and online

20:58 – Nancy’s personal story about Arthur Frommer from her days at Sugarloaf Mountain

23:16 – Why Frommer's has expanded to radio and podcasting 

24:17 – Why Frommer's is dedicated to American readers, including social media

26:50 – The social media site that Pauline is coming back to

29:43 – Pauline talks about her role models and writers that inspire her

32:04 – How Pauline stays organized with a to-do list, manages her time and why she is so hard on herself

35:45 – How Frommer's built a tribe of raving fans dating back to the end of World War II

37:57 – The challenge that Frommer's is facing moving forward

Quote: “Frommer’s has always been geared toward Americans. We know that Americans have woefully short vacation time, so we really do our best to not pull our punches to let people know this is worth your time and this is less worth your time.” - Pauline Frommer, Editorial Director, Frommer Guidebooks and

Mentioned in this episode:

Frommer’s Guide to New York City 2019 -

Arthur Frommer -

Brian Kevin, DownEast magazine

Mark Twain, Travel writer

Bill Bryson, Travel writer

Edith Wharton, an American novelist, short-story writer, playwright, and designer

Sugarloaf -

"GI's guide to Europe"-

Europe on $5 a day -

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