Sep 20, 2022
How has the field of public relations transformed today? Find out in this episode as Abbey Violette, intern at Marshall Communications shares how she has learned what goes into PR today, and how it differs from the field’s work in the past. Abbey explains how most people have a misconception of what PR actually is, and how it is a field of marketing that adapts easily to the times. She also shares what she has learned about personal branding, which has quickly become one of the services the field of PR offers today. In addition, Abbey talks about Thomas College’s program that has made her internship possible, and about her intern diaries, so follow along!
3:04 – Abbey talks about her educational path so far, and what got her interested in marketing and PR.
7:08 – Abbey explains how PR is different from what she has learned in school compared to now interning in the field.
11:11 – Abbey shares what inspired her to start writing her intern diaries.
12:53 – Abbey shares her favorite part of her internship at Marshall Communications so far.
16:14 – Abbey talks about how PR has opened up a new vision for her career.
16:58 – Abbey stalks about the first writing piece she wrote for Visit Maine’s new website.
20:23 – Abbey explains Thomas College’s Harold Alfond® Institute for Business Innovation program, and how she got connected with Nancy in the first place.
22:53 – Abbey shares her usual tasks she completes as an intern at Marshall Communications.
24:57 – Abbey shares what she has learned about personal branding from her internship.
28:22 – Abbey shares a book that has been helpful to her during school and building her career.
31:31 – Abbey shares how people can get in touch with her and follow her intern diaries.
“Now that I have actually worked more closely with personal branding clients and I've learned from this internship, there's quite a bit of groundwork that goes into even building a personal brand. There's a lot of networking that goes into it, and a lot of, in a sense, marketing yourself to look a certain way in the public's eye. I just didn't realize going into it just how much you have to do to even get started with a personal brand.” – Abbey Violette, intern at Marshall Communications.
Find Abbey’s Intern Diaries on the Marshall Communications blog
Marshall Communications Twitter: @MarshallPRMaine
Marshall Communications Instagram: @marshallcommunications
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About the guest:
Abbey is entering her senior year at Thomas College studying marketing management. She is currently an intern at Marshall Communications, learning about the industry of PR and showcasing her analytical skills. In her spare time, she enjoys reading, analyzing movies and T.V. shows, trying new restaurants, and spending time with family and friends.
Looking to connect:
LinkedIn: Abbey Violette