Nov 27, 2018
Jennifer brings her 20+ years of experience in marketing and public relations to every project she’s involved in. Her background is extensive, encompassing agency, government, nonprofit, tourism, economic development and health care entities. An accomplished writer and researcher, Jen is the chief architect of The Marshall Plan®, Marshall’s trademarked strategic marketing plan.
A creative individual who brings a fresh view, vibrant energy and
“let’s do this” attitude to the table, Jennifer inspires the same
in her clients. She believes that the mark of a true PR
professional is the ability to calmly and quickly come up with a
solution to address the inevitable bumps that appear in the public
relations road.
In this episode:
3:53 – How Jen’s interest in journalism at the University of Delaware turned in to a career in public relations
6:40 – Her Delaware tourism office experience, creating familiarization tours and connecting with media from the Society of American Travel Writers
9:07 – Jen’s decision to move to Maine and how she reconnected with Nancy and got her job at Marshall Communications
10:20 - Jen talks about the growth of Marshall Communications and development of The Marshall Plan®
12:38 – What makes for a good relationship with public relations clients
13:35 – What Jen would have changed about her career related to networking
15:55 – Jen and Nancy share uses for social media to connect with friends and media
16:11 – Nancy and Jen share a story about a successful ribbon-cutting event at Saddleback Mountain with Governor Baldacci
18:23 – Nancy talks about the importance of having a visual element for a press event and ribbon cutting
20:24 – Why focus groups and research are important in public relations
21:52 – Media pitching and how it has changed and why it is important
23:27 – Jen and Nancy’s really good media pitching tip about using Twitter
28:37 – What mistakes companies make when they try to figure out how to measure the value of public relations
32:53 – How Jen built her network and continues to build relationships
37:24 – Jen tells young public relations and marketing professionals why writing is so important
39:30 – Nancy talks about newsjacking and example from Jen’s public relations career
40:33 – Why media training is important in public relations
41:35 – How a plan and playbook are critical to success in public relations and marketing
Quote:
“If you have a playbook, like our Marshall Plan®, then you can really ensure that everything you are doing is working together toward a common goal and that it’s measurable.” Jen Boes, Communications Strategist, Marshall Communications
Mentioned in this episode:
University of Delaware - https://www.udel.edu/
Skowhegan Savings - https://www.skowhegansavings.com/
Madison Business Gateway - https://www.madisonmaine.com/index.php/work/madison-business-gateway
Maine Children’s Home - https://www.mainechildrenshome.org/
Looking to connect?
- Email: jboes@marshallpr.com
- Linkedin: https://www.linkedin.com/in/jennifer-boes-53086b3/
- Twitter: @jenatNMC
- Facebook: Search for Jennifer Hastings Boes
- Websites: marshallpr.com