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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Nov 20, 2018

About Anna McDermott:

Anna was born in Portland, Maine, and grew up her dad's 30-acre farm in New Gloucester. She attended Waynflete and then Wheaton College for two years, where she majored in English. She later graduated summa cum laude from USM with a BA in Communications.

During her studies, she proposed to her boyfriend, Jake, who had just been accepted to Lewis & Clark Law School in Oregon. In 2004, Anna moved west for three years and worked in a boutique hotel downtown. 

When Anna moved back to Maine, she was looking at careers in the hospitality industry. She received a great offer to work for one of Portland's most prestigious hotels, The Portland Regency. However, she also saw that Nancy was hiring and was interested in joining the public relations firm. She got an interview, and as Anna says, the rest is history.

In this episode:

3:51 – How Anna learned about the role of a brand ambassador by working at The Danforth bed and breakfast  

5:50 – Who helped her find and connect with Nancy, and her interview process

7:43 – What Anna would have done differently when she enrolled in college

9:54 – Anna talks about one of her favorite travel memories and how the ability to speak a different language was important to her

10:46 – Anna reflects on when Facebook started and how she accidentally sent a friend invite to all her ex-boyfriends

12:00 – How Anna feels about the power of social media to connect with her friends across the country

16:00 – How technology and social media allowed Anna to move from Maine, but stay employed by Marshall Communications by working remotely

20:52 – What Anna thinks is the strongest and most powerful way to get information out on social media

23:19 – The food prank for people who take pictures of their food on social media

25:26 – Anna shares a story about Maine’s eel industry

27:12 – How Anna has built her own personal brand and she explains how she sees it as art

30:50 – How Anna uses food and meals as a networking tool and Nancy talks about gemütlichkeit


33:50 – The way Anna has built her network and shocks Nancy by calling herself an introvert

39:40 – Anna just turned 40 and shares advice for young people who are trying to find themselves and the type of person they want to be.


“We are not static people, we change all the time and the older you get the more in control you are of becoming the person you want to be and a person you want to be around because you are always around yourself.” – Anna McDermott, Content Creator at Marshall Communications

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