Oct 27, 2020
About the guest:
Sharon Toerek is principal of Toerek Law, where she focuses her national law practice on helping professionals in the advertising, marketing and creative services industries protect and monetize their intellectual capital, and manage the legal implications of their marketing and advertising work. Sharon provides proactive, strategic counsel to communications, marketing, advertising and creative agencies on legal and business issues they face continually in their work, including:
Sharon is an approved participant on the 4A's Legal Consultants Panel, and a past president of the American Ad Federation (AAF) Cleveland.
Sharon is the publisher of the marketing industry legal blog Legal + Creative. Sharon created the Legal + Creative Agency Protection System, a comprehensive legal education resource and toolkit for marketing, ad and creative services agencies. She is also the creator and host of The Innovative Agency, a podcast about innovation and trends in the marketing agency world.
In the episode:
2:35 – Sharon explains how, from early in her career, she has been helping protect people’s brands.
4:33 – Sharon defines what copyright and trademarks are and how they are different.
6:06 – Protecting a trademark takes a lot of work so Sharon describes how to protect it and why protecting your trademark is important.
11:53 – Nancy and Sharon talk about trademarks and social media handles.
19:19 – Like Nancy, Sharon loves strategy! Here, she describes the difference between a strategy and tactics.
28:52 – Sharon describes the advantage of focusing on one vertical.
35:03 - Sharon and Nancy talk about the blurred lines between personal and professional life.
“Find other people who serve the audience that you serve, but do different things for them. You need what they can provide for your clients and they need what you can provide for theirs.” - Sharon Toerek, principal at Toerek Law
Toerek Law: https://www.legalandcreative.com/
The Innovative Agency Podcast: https://www.legalandcreative.com/the-innovative-agency/
Blue Ocean Strategy by W. Chan Kim: https://www.amazon.com/Blue-Ocean-Strategy-Uncontested-Competition/dp/1591396190
Agency Management Institute: https://agencymanagementinstitute.com/
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