Oct 31, 2023
It isn’t easy being a boss these days. The economy is up and down, and the labor market is unpredictable. Depending on the industry, some employers are struggling to attract and retain employees, while others are thriving.
In public relations, I have seen it all in recent months: Some agencies refusing to hire,...
Oct 24, 2023
Did you know that there are millions of podcasts? Or that nearly 80% of U.S. adults listen to them?
You don’t need me to state the obvious: Podcasting is big business.
What’s less obvious is how to succeed as a podcaster. Which topics resonate most with your target audience? Who is your target audience? Which...
Oct 17, 2023
In another column, I explained how LinkedIn is a useful social media platform for generating sales. And it’s true: LinkedIn can be monetized in a way that grows your business and strengthens your brand through your own “thought leadership.”
But there is much, much more to LinkedIn than money. Too...
Oct 10, 2023
Can you imagine a time when we didn’t have emails?
I remember when my late father, who was an electrical engineer for Westinghouse, first got email and his administrative assistant would print out all of the messages for him. He would then bring the emails home at night and write out his responses, so she could type...
Oct 3, 2023
When was the last time you took a good look at your business’s social media presence? Is it time for a social media audit? In this podcast episode, Lara Beckius, Marshall Communications’ 2023 intern, explains when and why you should complete a social media audit. Whether you want to make sure you are reaching your...