May 30, 2023
Many think that SEO is all about keywords, but it should really be about our customers. In this podcast episode, Dale Bertrand talks about SEO best practices and creating content with the customer, not just search engines, in mind. From attracting people with content, to converting them to customers, Dale explains...
May 23, 2023
What do you do when the media calls for an interview after a crisis? From time to time, businesses are forced to engage in crisis communications — messaging to the masses during turbulent times. You may want to just say “no comment,” but that’s the worst thing to say after a crisis. It immediately implies guilt...
May 16, 2023
After being incarcerated at age 20, Meshell Baker realized that the people who stay out of jail work and launched her career in sales. In this episode, Meshell shares some of her tips for working in sales including the power of positive energy and placing the focus of a sales call on what the person you are trying to...
May 9, 2023
Influencer marketing is all the rage. It is a form of social media marketing that leverages endorsements and product placements from famous personalities and businesses to change hearts and minds.
Think Kylie Jenner endorsing a new face lotion on TikTok or Roger Federer tweeting about that new Rolex in his watch...
May 2, 2023
Do you know what imposter syndrome is? In this episode, Nancy speaks with Kris Kelso, author of “Overcoming The Impostor,” about what imposter syndrome is, how to overcome it and how overcoming it can benefit your personal brand. Kris also talks about his career and his public speaking journey. Kris shares how