Dec 5, 2023
You may be using search engine optimization (SEO) to increase the traffic to your website, but are you using conversion rate optimization (CRO) to make use of that traffic? In this episode, Marty Greif defines CRO, explains what it can do for you and how you can start implementing it. Marty also talks about client...
Nov 28, 2023
In this episode, Steve McCausland returns to The PR Maven® Podcast to share more of his crisis communications wisdom. Starting with his background and career, Steve shares some examples of how to handle communicating during crises based on his 30+ years working for Maine Public Safety. Steve and Nancy also give a look...
Nov 21, 2023
I’ve run a public relations agency for more than three decades, so entrepreneurship runs in my blood. It’s honestly difficult to fathom life before, when I worked a traditional job and reported to a boss. Honestly, I was not cut out to be an employee. I was born to run my own business.
These days, headlines like...
Nov 14, 2023
In this episode, The PR Maven® Podcast celebrates five years and congratulates Bob Shultz, president and chief financial officer at Puritan Medical Products, for having the most popular episode of the year. Nancy and Bob talk about how Puritan adapted during the COVID pandemic and how they are diversifying now...
Nov 7, 2023
As The PR Maven® Podcast awards the 2023 Golden Microphone, we are rereleasing the most popular guest episode of the past year. This year’s Golden Microphone Award winner is Bob Shultz, president and chief financial officer at Puritan Medical Products. Listen to this week’s encore episode as a refresher ahead...