Jan 18, 2022
After beginning her career as a journalist, Cheryl Broom got her start in public relations as a public information officer. Her career led her to higher education, which has been her focus ever since. In this episode, Cheryl describes the types of clients she works with, the challenges they face and what role marketing...
Jan 4, 2022
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Dec 21, 2021
From running the rental shop at Sugarloaf to becoming president of Sunday River, Dana Bullen joins Nancy to talk about his career in the ski business. While it may have been all about the snow when he started his career, Dana describes how people also take their experience into consideration, from the food to guest...
Dec 14, 2021
I tend to spend a lot of time on social media. And, in the back of my mind, I justify it by saying to myself, “I need to do this for my business.”
Of course, I’m not alone. Americans spend an average of over two hours per day on social media, and I'd guess many of them are small business owners who want to stay...
Dec 7, 2021
In today’s business world, self-promotion is indispensable. It is the key to landing a new job, securing a client or running a business altogether.
However, many people are hesitant to promote themselves for fear that it may come across as bragging. And for good reason: bragging is a major turn-off. According to...