Jan 11, 2022
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In today’s digital world, Google Search is pretty...
Dec 28, 2021
What does it mean when someone says, “I’ve heard of you”? It means that your brand has value, and hearing that only adds more positive capital to your brand (unless you’re known for the wrong reasons).
If people have heard of you, then the power of “word of mouth” is working in the background, on your...
Oct 26, 2021
I recently finished binge-watching Netflix’s “The Crown,” along with more than 70 million other households. If you, like me, are fascinated with British history and the royal family, it’s worth a watch.
As someone who had the same hairstyle as Lady Di in the 1980s (she was a year younger than me), I’ve been...
Oct 19, 2021
In the attention economy, we are all competing for attention. According to economist Herbert Simon, attention is a scarce resource with immense value, not unlike food, water or oil. And the value of attention has only grown due to Covid-19, with online interaction becoming the norm for many.
“Good” PR means...
Oct 12, 2021
During the Tokyo Olympics, the importance of personal branding was on full display. Think about it: The mainstream media now tells us constant stories about the upbringing, mission and values of athletes they feature on the news.
While we watched Katie Ledecky win gold in the inaugural 1500-meter freestyle, we can’t...