Sep 28, 2021
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” In today’s world of seemingly constant crisis, Warren Buffett’s words ring truer than ever.
But this begs the question: How do you build your reputation? And, when crisis strikes, how do...
Sep 21, 2021
So, your branding needs work. Perhaps you’re updating your mission statement. Perhaps you’re trying to appeal to younger generations on Snapchat and Instagram.
Whatever the case may be, individuals, companies and products need to be branded correctly, with the target audience in mind. Put thought into the who, what,...
Sep 14, 2021
Starting your own business is a lot of hard work, especially while attending a competitive college like Colby. In this episode, Josh Kim talks about starting The Cubby, a community for college artists to sell their work. From a saying that has helped him stay on track to a book he found inspirational, Josh shares the...
Sep 7, 2021
Whether you're in the office or working from home, the importance of networking is not going away. You need to get out there and connect with people, even if it’s just on Zoom.
As reported by CNBC in 2019, "Anywhere from half to upwards of 80% of jobs are filled through networking." Over a year into the...
Aug 31, 2021
If you work in public relations, you know all about press releases.
Cambridge Dictionary defines a press release as a “public statement given to the press to publish if they wish.”
PR agencies and internal communications teams use these public statements to provide media contacts with useful information (in theory)...