Jan 31, 2023
“Do what you love, and the money will follow.” But will it? Michael Katz used to be a big believer in this theory but now he’s not so sure. In this episode, Michael talks about the two parts of his career: the first part where he had unfulfilling jobs and the second part where he developed his own business....
Jan 24, 2023
Using hashtags can often seem a bit overwhelming and confusing. With the unlimited number of hashtags and variety of social media channels using them, you may be asking, “What hashtags should I use? How many should I use? Should I even use hashtags?”
The bottom line is that hashtags should be used, and they...
Jan 17, 2023
Let’s be honest: Social media is sexy, and so is the discourse surrounding it. From the latest TikTok trend to Elon Musk taking over Twitter, there always seems to be something new happening in the digital world.
Social media is full of “influencers” with millions of devoted followers, and those influencers can...
Jan 10, 2023
From her first sales pitch at 9 years old, Cherie Scott has had a clear vision of her future and has been building her brand along the way. In this episode, Cherie tells the story of how Mumbai to MAINE came to be and the different marketing techniques she has used to grow her brand. She also talks about the supportive...
Jan 3, 2023
Public relations is a relatively new concept compared to other professions such as law or medicine. The idea of PR stems from the concept of communication, which dates all the way back to the philosophers of Ancient Greece. Most of us know about Socrates and Plato, and we’ve used Aristotle’s art of rhetoric (Ethos,...