Dec 27, 2022
In an industry where most of your customers are grumpy from having vehicle trouble, how do you create an enjoyable experience? In this podcast episode, Nancy speaks with Lynn Campbell, director of marketing, advertising and CRM at VIP Tires & Service. Lynn talks about the differences between the automotive repair...
Dec 20, 2022
It’s been several months since the passing of Queen Elizabeth II, but the loss still hurts. Many of us were saddened to hear the news, and it still makes me sad today.
In 2011, my agency was chosen to promote and publicize the royal memorabilia across North America for the wedding of Prince William and Kate Middleton...
Dec 13, 2022
In this episode, Amanda Pleau, marketing and communications manager at Maine Maritime Museum, describes the career path she took to get where she is today. Amanda also talks about the work Maine Maritime Museum is doing, including an upcoming exhibit to raise awareness about what is happening in the Gulf of Maine...
Dec 6, 2022
Having run a PR agency since 1991, I’ve worked with lots and lots of clients. Some have been more successful than others, although I’m proud of the fact that most are happy with our work, and many have been clients for years. Work with enough clients, and you realize what works and what doesn’t. Sometimes, a...