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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Oct 16, 2018

About Kate Paine:

Kate Paine helps executives and entrepreneurs stand out online so they become a recognized authority in their marketplace or industry, and a respected asset to their company and clients.

She uses her journalism, PR and marketing experience to tease out her clients’ compelling to position them as industry visionary or influencer both online and off. Identifying an individual's “slice-of-life” story makes her expertise uncommon in the world of online personal promotion and social selling. She’s an expert on using LinkedIn as a powerful personal branding tool, speaks at national marketing conferences, and teaches LinkedIn for corporate sales training.

She’s also a volunteer traveling faculty member – teaching how to leverage LinkedIn – for The Honor Foundation ( THF is a nonprofit provides an intense career development program for Navy SEALs and other individuals in the Special Forces community who are transitioning from their active duty military service into a civilian career.

“If you really want it bad enough, you’re going to do what it takes to get there.” – Kate Paine, Founder and President of Standing Out Online

In this episode:

4:00 – How Kate followed her dream since 8th grade

7:28 – What Kate would have done differently in her career

10:17 – How the and social media has changed public relations

12:45 – Why a blanket approach to public relations and social media doesn’t work

13:41 – Tip: How to use national news trends to target your audiences

18:27 – The challenges with entrepreneurship as a mother and professional

20:42 – Keys to long-term success and Nancy’s advice about eating an elephant

29:44 – Why word of mouth is important and Kate and Nancy’s stories about Jay Baer’s lamas

Looking to connect?



Twitter: @kpaine66

Websites: – Women’s Business Owners Network of Vermont