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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Apr 23, 2019

Stu Tinker is a lifelong resident of Bangor, Maine. Along with his wife, he owned and operated Betts Bookstore for 20 years, where they specialized in Stephen King books and memorabilia. Stu, also owned and operated a limousine service for a number of years transporting people like Stephen King, Drew Barrymore, Kenney Rogers, Ann and Nancy Wilson from Heart, John Mellencamp, Cheap Trick and many others. His knowledge of the King world in and around “Derry” is second to none.

In 1990, Stu and his wife bought Betts Bookstore and always kept a complete catalog of both Stephen and Tabitha’s works in stock in hardcover and paperback for 20 years. Because of the help that the King’s gave his business, his store became well known throughout the world as the place to go to for Stephen King items. During the last 9 years that we owned the store, we were 100% Stephen King. After selling the store, he and his wife decided to do Stephen King Tours in “Derry.”

In this episode:

4:00 – The story behind Stu Tinker and his wife Penny started their Stephen King bookstore in Bangor

8:01 – Why Stu sold the store and transitioned into Stephen King Tours

10:49 – How the Internet started to bring people from all over the world to experience Stephen King tours.

11:51 – How technology and the web have made making business easy for Stu do more business and plan tours several years in advance

15:55 – Why Stu has learned more about computers and marketing to improve his business

16:53 – The value of tourism in Maine and the professionals who can help you get started with a business in Maine

20:03 – Stu tells Nancy the best way he measures success and what has been the number one reason for his success

21:25 – How Stu has built his personal network in Bangor, Maine and his relationship with super collectors

23:09 – Nancy talks about the value of a tribe of fans that love your brand

27:12 – How word of mouth advertising has helped grow his business and attract people to fly in to Bangor

29:08 - Why Stu focuses on low price tours and has decided to make kids under 12 free and provide pet-friendly tours

32:24 – The value of a quarterly e-newsletter and publicity and public relations

33:25 – The significance of five-star ratings for SK-Tours on Trip Advisor



Acadia National Park -

Greenville, Maine -

Moosehead Lake -

Sleeping Beauties book -

Trip Advisor page for SK-Tours  -

SK-Tours Facebook page -


Stephen King -

Tabitha King

Joe Hill -

Owen King

Quote:  About owning a business: “It’s hard work, but it is so rewarding. It’s so much more fun than working for someone else.”

Looking to Connect:

E-mail at

Web page at