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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Mar 19, 2019



About Maddie Purcell:

Maddie Purcell is the founder of Fyood Kitchen, an award-winning startup that puts on cooking competition parties – absolutely no experience required. 

As a food lover who felt relegated to the culinary “audience,” Maddie decided to take matters into her own hands by flipping the script and creating an environment in which anyone can cook creatively and have a ton of fun doing it. In the process, she built an experience that brings people together around food in a new way, fostering deep connections and creating hilarious memories as they tackle the Fyood challenge together.

In the past year, Maddie has been nationally recognized as the Outstanding Young Entrepreneur of the Year by SCORE and named to the 2018 Mainebiz Next List, while Fyood Kitchen was named an American Small Business Champion and the SCORE Maine Innovative Business Award winner.

Recently, Maddie launched the Experience Maine Gift Guide to promote the quality and variety of experiential businesses in Maine. As local and national spending shifts toward experiences instead of things, Maddie saw an opportunity to grow the experiential side of the Maine economy by promoting other providers across the state and expanding the connotations of the #madeinmaine brand.

A frequent speaker on entrepreneurship and experiences, Maddie also coaches and mentors other founders and aspiring leaders. Outside of business, you can find her on the Ultimate Frisbee field or hiking on a mountain.

In this episode:

4:31 – How Maddie got started in the food business

6:03 – The fun of seeing the behind-the-scenes of a kitchen

7:25 – How Maddie navigated her career and got “unstuck” and started her business sooner

8:43 – The importance of gratitude and perspective in your career

11:21 – How public relations has played a role in the success of Maddie’s business

16:00 – What marketing techniques have worked the best and the value of search engine optimization

17:36 – Why Maddie loves Instagram stories for promoting her business

19:32 – How Maddie has overcome obstacles in her career and used therapy to help her career

20:35 – How Maddie had to get out of her DIY mentality and her example with gift certificates

25:02 – The types of parties and events that Fyood hosts 

26:06 – The story behind why Maddie started Fyood

29:26 – Why Maddie values inbound leads through website and social media

31:03 – How the TV show Greenlight Maine inspired Maddie to start her business

33:46 – Why Maddie loves Slack and Drive for working on business projects 

34:21 – The book that Maddie recommends for business owners and how it gave her the confidence to start her business

36:05 – A personal board, and how Maddie looks at entrepreneurship and developing a board through relationships

37:35 – Nancy and Maddie celebrate becoming part of each other’s personal boards

38:03 – The value of finding a third option and how Maddie has used it to grow her business


“Ask a question that leads to something that’s better than on the table.” Maddie Purcell, founder of Fyood Kitchen.

Mentioned in this episode:

Colby College –

Fyood Kitchen –

Fork Food Lab –

Greenlight Maine –

Julene Gervais


Maine Centers for Entrepreneurs –

4-Hour Workweek by Timothy Ferriss –

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