Mar 26, 2024
In this episode of The PR Maven® Podcast, host Nancy Marshall speaks with Stephen Church from Copywriter Pro, covering a wide array of topics from Stephen's background in psycholinguistics and his journey from teaching English globally to entering the family retail business and eventually founding Copywriter Pro. They delve into the significance of Freelance Writers Appreciation Week, Stephen's deep dive into SEO and commercial copywriting and their collaboration on the PR for the commemorative china for Prince William and Kate's royal wedding. The conversation navigates through Stephen's perspectives on the British Monarchy, the evolution of SEO, and the nuanced challenges of copywriting. Stephen emphasizes the importance of clarity, conciseness and compelling content, highlighting the indispensable role of understanding and communicating the benefits of products or services. They also explore the potential impacts and utilities of AI in copywriting, stressing the need for authenticity and human touch in creating engaging and effective copy. The discussion concludes with Stephen's recommendations for aspiring writers and a reminder of the essence of continual learning through reading.
00:00 Welcome to The PR Maven® Podcast with Stephen Church
00:51 Stephen Church: A Journey from Language Lover to Copywriting Pro
02:16 The Royal Wedding China: A PR Success Story
05:41 Stephen's Take on the Royal Family and The Crown
11:26 Diving into the World of Copywriting with Copywriter Pro
13:28 The Art and Challenges of SEO and Copywriting
21:44 The Power of Copywriting: Insights from Maya Angelou
23:32 Local Business Success: Leveraging Nancy's Marketing Techniques
25:14 Back to the Podcast: Continuing the Conversation with Stephen Church
25:41 The Royal Connection: From Weddings to Speech Writing
26:37 The Art of Letter Writing and Its Personal Touch
27:35 AI in Copywriting: Threat or Tool?
32:56 Maximizing LinkedIn: Strategies for Effective Networking
36:56 The Essence of Effective Copywriting: Clarity, Conciseness and Compelling Content
41:50 The Importance of Reading for Aspiring Copywriters
44:05
Connecting with Stephen Church and Wrapping
Up
Mentioned
Episode 20: Michael Katz, Chief Penguin at Blue Penguin Development
Infographics
6-point recipe for SEO success
About
Stephen
Stephen
Church is a seasoned copywriter and the founder of Copywriter Pro,
a company dedicated to helping growth-minded businesses
attain
more and
better-quality
clients through
clear, concise and compelling words for their
websites. Church's profound love for language and its impact
on behavior
steered his
educational path toward psycholinguistics at university. Prior to
his venture into the corporate world, Stephen had an extensive
career as an English language tutor across various countries,
including Madrid, Iran, Afghanistan, Saudi Arabia and London. In the early 1980s,
he returned to the UK to join his family's long-established retail
business, where he quickly adapted to the digital era by launching
a pioneering e-commerce site. However, it was Copywriter Pro that
truly allowed Stephen to merge his passion for language with
professional pursuits. Beyond his professional achievements,
Stephen maintains a keen interest in the royal
family and significant
events,
despite his candid stance on the institution itself. His
connections and endeavors,
from promoting commemorative china
for royal weddings
to engaging in thoughtful discourse on modern monarchy, reflect a
multifaceted individual with a deep appreciation for both history
and the evolution of communication.