Feb 28, 2023
Social engagement is the name of the game for business leaders. As we move into the new year, take some time to consider your own social capital and goodwill. The key to branding yourself is the impact you have on others – whether or not they know, like and trust you. Elevating your social capital and fostering goodwill among others (including clients and customers) takes your entire brand to another level.
Ask yourself: Am I (still) relevant? Am I (still) recognizable in the eyes of others? Because online branding is so important these days, relevance and recognizability come down to “searchability” – your presence in Google Search. When people search for your name or your business, they want to see your expertise. They want to see thought leadership. They want to see content that demonstrates unique know-how – from LinkedIn posts and tweets to news stories and op-ed columns.
The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in December 2022.
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