Oct 4, 2022
In the modern world of public relations, there are so many deliverables that need to get done, edited or promoted. “Things” are everywhere. So are tasks and daily activities that can easily take hours on end. But the best PR professionals don’t get sidetracked by tasks and things. to quote author Simon Sinek, they “start with why.” If you don’t start with “why” and truly understand what it means, then you’ll just end up like a hamster in a wheel - spinning around and around.
On a daily basis, ask yourself: “Why?” Why are you executing this deliverable? Why are you performing that task? Why do you want your business to be more well-known? Why do you want to network with other people? Why should they care?
The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in August 2022.
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