Preview Mode Links will not work in preview mode

The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Aug 20, 2019

About the episode:    

John Waid is the founder and CEO of C3 – Corporate Culture Consulting, a firm specializing in aligning an organization's culture with its strategic goals. 

John has worked in sales and marketing at Pfizer, PepsiCo, Nestle and Chateau Ste. Michelle Winery. During these experiences he developed a heightened awareness of the indispensable role people's attitudes play in implementing effective processes and procedures. 

This interest led him to study behavior in corporate settings and working as a behavior consultant. Because behaviors don't exist in a vacuum, John examined and analyzed the effects of corporate culture on behavior and found his real purpose in life, as a pioneering expert on that subject. 

He understands the direct link between a company's culture and its performance. As a globally recognized expert on corporate culture, he leads companies to clearly define their values and then build positive and purposeful behaviors focused on results. He is a passionate advocate for developing business leaders who can attract superior talent, and then retain that talent. John's background in marketing and sales is evident in his focus on using culture to grow businesses and their profits. He does this by teaching managers how to value their talent in ways that get desired results. 

John is an author, speaker, facilitator and thought leader in the area of corporate culture and its positive impact on people and companies. 

He was born in Mexico City, has lived in five countries and speaks fluent Spanish, Portuguese and English. He is an author, keynote speaker and blogger.  


In the episode:    

2:49  John describes how is career started by delivering chips for Frito-Lay before going to Furman University. He has also born in Mexico city and has lived in Latin America, learning to speak Spanish and Portuguese.  

6:46 – Nancy guesses John’s answer to her question about what he would do differently over the course of his career.  

8:39  John wishes he had discovered his passion earlier in his career.  

09:16  John shares how important PR is for his career, including the ability to connect with others.  

10:25 – John askes Nancy what makes PR special and how she would define it.  

12:58 – Nancy suggests LinkedIn is a good place to start on social media and John asks if there is anything that competes with LinkedIn.  

15:00  John asks Nancy how to turn exposure into business.  

18:07  John finds that he gets plenty of exposure but wants to know how it turns into sales.  

21:20  John shares his main obstacles to success. John’s idea of success includes making society better and making yourself better.  

30:02  John shares how measuring success has changed since his started measuring success, transitioning from exposure the engagement.  

35:39  John says that building his network has been a conscious goal, especially in his field of work creating company cultures.  

38:44  John defines corporate culture using Southwest Airlines as an examples 

45:22  John shares that KISS (keep it short and simple) tools and stories are resources that he uses.  

47:19  John leaves a piece of advice for someone starting their career. 



"It's about the employees first and then the customers and then the money. If we can change that mindset, what would be wonderful for the business owners is that the employees will love the company. The customers will love the company. And you'll love the profits.  John Waid, Founder and CEO of C3  Corporate Culture Consulting 



Reinventing Ralph by John Waid 

The Goal by Eliyahu M. Goldratt and Jeff Cox 

Good to Great by Jim Collins 

The One Minute Manager by Kenneth Blanchard  


Looking to connect: