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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Nov 12, 2019

About the guest:  

Patrick is a biotechnology entrepreneur currently serving as project manager at Lobster Unlimited, where he works to identify, validate and commercialize biomedical and cosmetic applications of lobster-processing waste byproducts. He is also a co-founder of KinoTek, an innovative sports performance startup using motion capture and virtual reality to visualize, analyze and communicate biomechanical information to decrease risk of musculoskeletal injury.  

 He earned his B.S. in biomedical engineering in 2017 and recently completed his M.S. in biomedical engineering from the University of Maine. He is passionate about biotechnology research and commercialization in various fields, spanning drug development, skin care, marine bioresources, medical education and sports performance innovation and enjoys participating in regular K-12 outreach experiences, motivating and mentoring students for careers in STEM.   


In the episode:   

3:38  Nancy and Patrick talk about how they met at a Mainebiz event where Patrick led off by mentioning that he uses lobster blood to treat eczema.  

9:22  Patrick shares that his love of Legos and his fathers cancer diagnosis led him to the engineering field.  

11:54  Patrick shares how his interest in entrepreneurship started through his capstone project.  

17:13  Patrick describes how he helped Dr. Bob Baer educate people on lobster anatomy.  

19:30  Patrick describes how lobsters have an amazing ability to ward off diseases, heal wounds and make their limbs fall off if they get scared.  

22:53  Nancy asks about Patrick’s father’s battle with cancer and Patrick shares how it impacted his life. 

27:25  Patrick shares how his work with lobsters helped his father’s quality of life by reactivating his salivary glands.  

31:20  Nancy connects Patrick’s personal mission to personal branding and how the University of Maine is helping to prevent the “brain drain” in Maine.  

33:31  Nancy shares how she is also from Connecticut and asks Patrick his opinion on the concept of never really being a real Mainer. 

38:00  Listener line question.  

43:07  Patrick describes the different companies he has started.  

49:26  Patrick shares how they plan to launch Damaris.  



"Dance in the rain. It sounds cheesy, but if you know what it means, it means something to you. It's really powerful.” — Patrick Breeding, Project Manager at Lobster Unlimited 



Lobster Unlimited 

Manufacturers Association of Maine 

Libre Foundation 


Maine Startup & Create 

Portland Pod 


Big Gig  

Fusion Bangor  

Focus Maine  


Looking to connect: