Feb 25, 2020
About the guest:
Lee Goldberg is an anchor for the Morning Report at NEWS CENTER Maine. Before joining NEWS CENTER Maine in 1993 as sports director, Lee was sports director at WBOY-TV in Clarksburg, West Virginia. Since becoming a part of the NEWS CENTER Maine tea, Lee has covered historical events in New England sports, including seven Super Bowls and three World Series.
Lee has been recognized by the New England Emmy’s, Maine Association of Broadcasters and the Associated Press. Lee won the Readers Choice Best Local TV Sports Anchor award for DownEast Magazine from 2012 to 2016.
Lee volunteers with the Maine Children's Cancer Program, Sweetser, KIDS First, The Cromwell Center, The IRIS Network and others when his is not spending time with his wife, six sons, one daughter, four dogs and five cats.
In the episode:
03:05 – Lee shares how he went to school to be on the radio with a dream of being on Q97.9.
5:42 – Lee talks about how he uses social media to build his own personal brand.
7:05 – Rather than posting about his job, Lee says that posting about his life has received the most traction on social media.
9:44 – Lee talks about his Facebook Live on Thanksgiving morning.
15:19 – Nancy asks Lee if he uses likes and shares to measure his success.
15:33 – Lee shares that he grew up watching Channel 6 where the newscasters were like celebrities to him. Because of his connection, building the NEWS CENTER Maine brand is more important to Lee than building his personal brand.
16:38 – Lee talks about the obstacles to his success, including needing experience before getting his first job and his Maine accent.
19:40 – Nancy and Lee discuss how social media and technology have changed since the beginning of their careers and how that has impacted their lives outside of work.
23:37 – Lee shares his transition from sports to news.
31:35 – Lee tells how his network has grown organically.
35:32 – One of Lee’s best resources for breaking news and sharing news is Twitter.
Quote:
On different news channels: “We all basically covered the same stories. Maybe it was in a different order or presented differently, but they're basically the same content. So why are you choosing this station over the other? Because you liked the people.” – Lee Goldberg, Morning Report anchor at WCSH 6
Links:
News Center Maine: https://www.newscentermaine.com/
Maine Children's Cancer Program: https://mainehealth.org/maine-medical-center/philanthropy/maine-childrens-cancer-program
TweetDeck: https://tweetdeck.twitter.com/
Bill Green’s PR Maven® Podcast Episode: https://www.marshallpr.com/podcast/episode-10-bill-green-reporter-anchor-and-executive-producer-at-news-center-maine/
Craig Marshall’s PR Maven® Podcast Episode: https://www.marshallpr.com/podcast/episode-3-craig-marshall-executive-director-of-sales-marketing-world-pro-ski-tour/
Activate the PR Maven® Flash Briefing on your Alexa Device.
Join the PR Maven® Facebook group page.
Looking to connect:
Email: lee.goldberg@wcsh6.com
LinkedIn: https://www.linkedin.com/in/lee-goldberg-639061160/
Twitter: @TVLeeG