Oct 29, 2019
About the guest:
Kurt Kleidon is the president of Kleidon & Associates, a marketing communications agency in Akron, Ohio. Kurt has more than 15 years of experience in marketing and media relations, with previous experience as a magazine editor and college professor.
In his professional capacity, Kurt focuses on marketing strategy and helping his clients find the right balance between digital opportunities and traditional marketing efforts. With a background in storytelling, he truly enjoys developing new ways to convey a message within all the possibilities that are available in social media and digital marketing.
As the host of his own podcast, Three for Three, Kurt interviews business owners on tips and tricks that have helped them build a successful business.
Kurt is avid in his volunteer work in the Akron area and has a passion for helping organizations that aim to improve the lives of children. He is also a published writer and photographer with more than 100 articles and photos that have appeared in print in various magazines and journals.
In the episode:
2:27 – Kurt shares how he went from being a college professor to a magazine editor before joining the family business.
5:00 – Kurt brings up the changes that have happened in the marketing and PR industry.
8:21 – Kurt thinks he would take more risks, especially with embracing technology.
10:00 – For Kurt, PR has helped to build his network.
11:56 – Nancy mentions how Kurt is working with the Amish community.
14:12 – Nancy and Kurt talk about Kurt’s podcast, Three for Three.
15:22 – Kurt shares how Kleidon & Associates is trying to be more creative and keep evolving to stand out.
18:03 – Kurt shares his obstacles to success, such as trying to convince a client to have a twist that draws attention to their brand.
24:16 – Kurt lists a few ways he measures success, such as looking at how they have achieved goals and the big picture.
27:23 – Kurt shares how he builds his network by making a one-to-one connection with someone and focusing on the quality of his relationships.
30:14 – Kurt’s connections have enabled him to see opportunities and help others.
31:28 – Kurt says that the resources he finds helpful are constantly changing and helping him to keep up with the changing technology or trends.
33:21 – Kurt shares that those who don’t say no are the ones who tend to succeed.
35:59 – Kurt shares a parting thought about doing the research first.
"I'm about having those strong connections that at some point down the road you can call on, whether you can help them or they can help you, so that there's something meaningful that happens there.” — Kurt Kleidon, President of Kleidon & Associates
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