Nov 3, 2020
About the guest:
What if you could determine who in your audience is your best client in 180 seconds?
Juliet Clark is a dynamic and sought-after speaker and podcaster who has spent the last twenty years helping authors, coaches, speakers, and small businesses all over the world build expert platforms.
Corporate companies, startups, and author/ speaker incubators worldwide have benefited from Juliet’s unique and massively effective method of mastering lead generation and qualification for expert status.
Juliet created a platform-building tool that assesses audience obstacles, generates leads, and qualifies leads for businesses. This simple technology can be used on social media, from the stage, and at workshops to build email lists and create conversations that build long- term relationships with potential clients. Her podcast, Promote, Profit, Publish, helps entrepreneurs understand how to use great tools in the coaching and small business spaces.
In the episode:
2:17 – After hiring a self-publishing company for her first book, Juliet describes how the experience led her to create her own publishing company.
3:10 – Juliet defines what an author platform is.
4:20 – Juliet explains the importance of understanding the patterns inside of an assessment and then applying them to your business.
6:25 – Juliet shares the reason behind creating a comprehensive audience assessment for her clients.
8:05 – Juliet tells how people can effectively use her platform to promote their books.
9:45 – Juliet describes how to get your book onto the bestseller list.
11:44 – Juliet talks about the bootstrap to bankruptcy business model of the coaching space.
15:43 – Juliet defines what a customer avatar is.
18:46 – Juliet explains how to create audience avatars.
20:43 – Juliet shares a resource that helped her as a solopreneur.
Quote
“The people that you take on that aren't your ideal clients actually suck the life out of you. That sucking the life out of you takes you away from performing for those ideal clients in a better way. You really have to be careful about who you take on. - Juliet Clark, founder of Superbrand Publishing
Links:
Superbrand Publishing: www.superbrandpublishing.com
Free Assessment: www.leadlogicquiz.com
Profit First by Mike Michalowicz: https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making-ebook/dp/B01HCGYTH4
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