Nov 10, 2020
About the guest:
Brandy Runyan is a seasoned public affairs and communications professional with over 20 years of experience. Founder of prestigious Black Diamond PR & Sport Management Firm, LLC, Brandy manages a broad range of communications and public affairs issues for public and private sector clients in many fields, as well as celebrities, athletes and others within the entertainment industry.
She has considerable experience in assembling and managing alliances to meet communications and public affairs objectives. Her current and past clients include celebrities, athletes, musicians, authors, as well as fortune 500 companies, leading industry associations, high-profile events, and not-for-profit organizations. Brandy has served on the executive board of directors for several non-profit organizations, heading up the PR & Marketing Divisions for Youth for Empowerment, the Dallas 9/11 Memorial StairClimb, the Association for Memorial Stair Climbs, and others.
Brandy earned bachelor’s degrees in business management & public relations, as well as a master’s degree in sports administration. She was also given the prestigious nomination by her alma mater, Texas A&M University, to join Sigma Alpha Pi. She was inducted into the National Society of Leadership and Success in January of 2018.
Brandy currently resides in Texas where she oversees her firm's local and global operations. Her philanthropic interests include Team Up Speak Up and The Concussion Legacy Foundation.
In the episode:
In this episode, Brandy Runyan reveals her secret to success – building strong client relationships. No matter the time of day, Brandy and her team are always ready to help their clients, even if that means having to leave the theater in the middle of a movie! Brandy’s client relationships are so strong that she treats each one like family and attributes these connections to the success of her firm, Black Diamond PR and Sports Management. Her clients know that she will always have their back. Find out how she does it:
2:50 – Brandy describes how her career in PR was not planned.
4:21 – Brandy tells how she found her niche in sports PR.
7:01 – Brandy explains how sports PR is different from traditional PR.
8:24 – Brandy talks about how her client onboarding process teaches athletes how to interact with the media.
10:17 – Brandy shares what her agency does differently which makes them so successful.
15:18 – Brandy describes her favorite part of working in the PR industry.
16:06 – Brandy explains the hands-on approach she takes with her clients.
17:18 – Brandy talks about the importance of media monitoring for her clients.
19:46 – While social media has drastically impacted traditional PR, Brandy shares how traditional media is more effective for sports PR.
23:56 – Brandy shares some resources she uses and emphasizes the importance of lifelong learning.
“We train them exactly how to interact with the media, whether they’re giving an on-field interview right after a game, a locker room interview or it's a sit-down, formal interview. Whatever it is, we walk them through that entire process.’” Brandy Runyan, CEO and founder of Black Diamond PR and Sports Management Firm
Black Diamond PR and Sports Management Firm: www.blackdiamondfirm.com
Tampa Bay Buccaneers: https://www.buccaneers.com/
New England Patriots: https://www.patriots.com/
Public Relations Society of America (PRSA): https://www.prsa.org/
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