Jul 18, 2023
Jason Mudd brings his PR expertise to this episode as he talks about PR’s role in your marketing strategy. Jason starts by giving some background about himself and then dives into some common PR mistakes, topics, tips and trends. Jason explains the difference between PR and advertising and why PR is so effective compared to advertising. Jason also shares an example of how it is important to take a holistic approach to your marketing or PR strategy.
3:18 – Jason explains how he took the “traditional” path to PR by starting his career as a journalist.
12:34 – Jason shares some common PR mistakes, including most people not knowing what PR is.
19:16 – Jason talks about his podcast and public speaking.
20:27 – Jason reviews some PR topics, tips and trends he is passionate about.
29:58 – Jason explains the difference between PR and advertising.
36:38 – Jason continues by talking about why PR is more of a long game compared to advertising.
40:37 – Jason shares some resources that have been helpful to him.
Quote
“Every once in a while, I try to disrupt that process and say, 'Hey, let's stop doing something, or let's do less and try to accomplish more.’ Doing less means we're more focused and we might be able to do more or get more value out of it. For a while, I disrupted our engine and I started removing pieces from the equation. We cut back on the number of episodes of podcasts we were producing, we cut back on our Google AdWord spend and things like that. We cut back on the amount of PR we were doing for ourselves and then we noticed our inbound leads are down. Right? What happened? Then we started slowly adding things back. What we've discovered is it doesn't seem to matter what we bring back, it needs everything. It needs a holistic approach to work its best.” – Jason Mudd, CEO and Managing Partner at Axia Public Relations
Links:
Safe Harbor Boys Home: https://safeharboracademy.com/
Heroic Public Speaking: https://heroicpublicspeaking.com/
Listen to learn more about AI in PR:
“The Fall of Advertising and the Rise of PR” by Al and Laura Ries: https://www.amazon.com/Fall-Advertising-Rise-PR/dp/0060081996
“The 4-Hour Workweek” by Timothy Ferriss: https://www.amazon.com/4-Hour-Workweek-Escape-Live-Anywhere/dp/0307465357
“The 4-Hour Body” by Timothy Ferriss: https://www.amazon.com/4-Hour-Body-Uncommon-Incredible-Superhuman/dp/0307704610
“Brandscaping” by Andrew M. Davis: https://www.amazon.com/Brandscaping-Unleashing-Partnerships-Andrew-Davis/dp/0983330786
About the guest:
The World Communication Forum named Jason Mudd as North America's top PR leader in 2023. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies, including American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort and Verizon. He's the CEO and managing partner of Axia Public Relations. Forbes magazine named Axia Public Relations as one of America’s best PR agencies. Jason is an accredited public relations practitioner, professional public speaker, author, podcaster and entrepreneur.
Looking to connect:
LinkedIn: https://www.linkedin.com/in/jasonmudd/
Twitter: @jasonmudd9
Website: www.axiapr.com
Podcast: OnTopOfPR.com