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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Jun 13, 2023

LinkedIn is a business-focused social media platform that is excellent for professional networking and recruiting. For this reason, LinkedIn is very important for your business. Not only does it help connect your business with potential employees, but it helps show your company culture and allows employees to connect with one another on the platform. LinkedIn’s About section also ranks very well on Google, helping boost your search engine rankings. In this episode, find out how to get set up and start posting on LinkedIn.  

1:39 Why you should create a LinkedIn page for your business. 

3:10 LinkedIn’s demographics 

3:53 How to create a page. 

5:21 How to post. 

5:44 Content ideas to share on LinkedIn. 

6:39 When you should post. 

7:09 How to schedule posts and view analytics. 

7:25 How to delete a LinkedIn page.