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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Apr 11, 2023

This episode features nine students from Northeastern University’s Experiential Network (XN) Program who have been working with The PR Maven® Podcast to create a marketing plan. The XN program aims to educate Northeastern students through educational curricula using real-life projects and problems that reflect experiences in the professional workplace. Since January, we have been working with this group of students and their professor, Carolyn Boviard, to develop two marketing plans specific to The PR Maven® Podcast’s goals. Listen to this episode as they talk about what they have learned through this experience and how data can help your PR and marketing plan.

2:23 – Brooke talks about her educational background and what got her interested in marketing and PR.  

4:23 – Kaixin explains how PR has opened up a new vision for her career.

6:19 – Eashwar describes how PR and research work so well together.  

10:54 – Apoorva talks about how data can be used to help organizations make informed decisions.

13:10 – Eashwar shares how data can help with brand positioning.

16:35 – Eashwar gives his definition of psychographics compared to demographics.

21:43 – Aaksha explains how technology has changed PR and networking.

24:51 – Anjas describes what he thought PR was versus what he has learned that it is through this project.

28:38 – Mary explains how she got interested in marketing and what experience she has in it.

31:06 – Mehal talks about some of the challenges small businesses can face related to PR and data.

35:55 – Saurabh describes the benefits of studying PR when pursuing a career in business.



Northeastern University:

The West Wing:



Listen to Chip Carey’s episode on The PR Maven® Podcast