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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Jan 29, 2019

About Leanne Pressly:

Principal owner and multi-hat-wearing fearless CEO of Stitchcraft Marketing. Leanne holds an M.A. in sociology and a B.A. in English and has 20+ years of experience in sales and marketing. Prior to starting the agency, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and as a multi-craftual crafter sews garments and quilts.

In this episode:

4:01 – What does a multi-craftual crafter mean?

6:12 – How she turned her passion for crafting into her career

9:25 – Her advice for agency owners who are starting their own business

11:20 – How being a thought leader advanced her career and agency, and the value of inbound marketing

13:49 – How video is one of the fastest growing social media and marketing tools

18:05 – Learning to say no was something Leanne would have done earlier in her career and why

22:53 – How Leanne measures marketing and how she helps clients measure their key performance indicators

24:28 – What changed to help create a following for Leanne and her marketing agency

30:20 – Avoiding the imposter syndrome of public speaking and her advice for speakers, including meditation and calming the critical thoughts

34:09 – Building a network of contacts in the crafting industry

35:38 – Why Leanne thinks her employee retention is so high

38:08 – Being a connector and putting people in touch with other people

40:18 – What you should do after you meet someone new


"Don’t ever give up on learning new things." Leanne Pressly, CEO, Stitchcraft Marketing

Mentioned in this episode:

Drew McLellan, Agency Management Institute

The E myth revisited

Profitable Podcasting by Stephen Woessner

Making it with Amy Poehler

Traction by Geno Wickman

Headspace app

Calm app

Harmon's and Barton's in Portland

Kelsey Haley – Home Remedies in Portland

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Podcast: Business of Craft: