Jan 29, 2019
About Leanne Pressly:
Principal owner and multi-hat-wearing fearless CEO of Stitchcraft Marketing. Leanne holds an M.A. in sociology and a B.A. in English and has 20+ years of experience in sales and marketing. Prior to starting the agency, she owned a website design and hosting business for 10 years. She’s been a knitter since she was 18 and as a multi-craftual crafter sews garments and quilts.
In this episode:
4:01 – What does a multi-craftual crafter mean?
6:12 – How she turned her passion for crafting into her career
9:25 – Her advice for agency owners who are starting their own business
11:20 – How being a thought leader advanced her career and agency, and the value of inbound marketing
13:49 – How video is one of the fastest growing social media and marketing tools
18:05 – Learning to say no was something Leanne would have done earlier in her career and why
22:53 – How Leanne measures marketing and how she helps clients measure their key performance indicators
24:28 – What changed to help create a following for Leanne and her marketing agency
30:20 – Avoiding the imposter syndrome of public speaking and her advice for speakers, including meditation and calming the critical thoughts
34:09 – Building a network of contacts in the crafting industry
35:38 – Why Leanne thinks her employee retention is so high
38:08 – Being a connector and putting people in touch with other people
40:18 – What you should do after you meet someone new
Quote:
"Don’t ever give up on learning new things." Leanne Pressly, CEO, Stitchcraft Marketing
Mentioned in this episode:
Drew McLellan, Agency Management Institute
Profitable Podcasting by Stephen Woessner
Harmon's and Barton's in Portland
Kelsey Haley – Home Remedies in Portland
Looking to connect?
Email: leanne@stitchcraftmarketing.com
LinkedIn: https://www.linkedin.com/in/leanne-pressly-44338613/
Website: stitchcraftmarketing.com
Podcast: Business of Craft: www.stitchcraftmarketing.com/podcast