Oct 25, 2022
As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they are confident in the messages they want to get across. Jody also explains why the press release is not dead and emphasized the use of video to get results.
3:51 – Jody describes his career path, including a shift from radio to PR.
8:06 – Jody explains how to think like a reporter and have a sense of what is newsworthy. The key: always try to help the reporter.
17:00 – Jody shares how he prepares clients for media interviews by making sure they are confident, but not comfortable.
23:59 – Jody talks about why press releases are not dead and how the media uses them today.
28:32 – Jody lists how press releases can be repurposed in your content marketing strategy.
30:45 – Jody emphasizes the importance of video and how television media has had a video philosophy flip since COVID.
34:43 – Jody provides some resources he finds helpful.
“There's this horrible perception about PR people that we are somehow disingenuous or not completely honest, and it boils down to that four-letter word, nails on a chalkboard for me, spin. Good PR people don't spin because we don't have to. We have good stories and we want to give good stories to reporters to inform their audience of the interesting, funny, comical, essential, critical or lifesaving information that we have access to through our clients. I always say that PR people have just as much interest in helping the reporter as we do our client. It's not mutually exclusive.”– Jody Fisher, vice president of public relations at Austin Williams.
Nancy’s Episode on The PR Podcast: https://podcasts.apple.com/us/podcast/93-nancy-marshall-the-pr-maven-on-building-a-personal-brand/id1528904589?i=1000575350537
Warren Weeks on The PR Podcast: https://podcasts.apple.com/us/podcast/90-warren-weeks-on-media-training-and-the-worst/id1528904589?i=1000570289127
Molly McPherson: https://mollymcpherson.com/
Indestructible PR Podcast: https://mollymcpherson.com/podcast/
About the guest:
Jody Fisher is vice president of public relations at Austin Williams, a Long Island based marketing, advertising and digital agency. Jody leads the division that represents clients across healthcare, higher education, financial services, non-profit and real estate industries. In his 25-year career as a PR leader, he has worked with New York based clients that include the Intrepid Sea, Air & Space Museum, Silverstein Properties at the World Trade Center, Friends of the High Line, the New York Post and Wall Street Journal and many more. He is also the host of The PR Podcast, a weekly show that spotlights guests with expertise in public relations and the news business. He’s also a former NYC radio reporter and brings his newsroom savvy to his clients to create actionable PR programs.
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