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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Oct 11, 2022

What tactics work the best in sales? Find out in this episode as Tate Sandrock, sales associate with Newcastle Realty, shares networking tactics that have made him successful. Tate shares how he uses letter writing as a sales tool in both closing sales and finding potential listings, as well as how personal connections have enhanced his professional and personal life. In addition, Tate talks about what personal branding means to him, how it is important in the field of sales and how he plans on continuing to build his personal brand by branching out to social media.  

2:49 – Tate talks about how he started his career in real estate after moving to Maine and having an amazing homebuying experience.   

4:47 – Tate shares how he wrote Nancy a letter after he read one of her articles in the Maine Realtor, which sparked their pen pal relationship.  

10:44 – Tate talks about how he inherited the skill of letter writing from his mom, and how he uses letter writing as a sales tool.  

19:05 – Tate talks about how personal connections have enhanced his life personally and professionally.  

27:21 – Tate defines what a personal brand is to him and why it is important in sales.  

30:12 – Tate shares how he finds listings in the competitive real estate market.  

33:46 – Tate shares an inspirational poem he found in the window of a The Kingfisher & The Queen in Damariscotta.  



“There's a lot of competition out there, right? If it's a restaurant, real estate or PR, how are you going to differentiate yourself? For me, part of that is letter writing. Part of that is trying to think, “What do my clients need next?”– Tate Sandrock, sales associate with Newcastle Realty.  



Maine Realtor magazine  

Camp Deerhorn in Wisconsin  

The Midcoast: A Novel 

Maya Angelou 

The Kingfisher & The Queen -store in Damariscotta   

“Don’t Quit” poem by John Greenleaf Whittier  



About the guest:     

Tate Sandrock was born in Columbus, Ohio and grew up in the Midwest. He spent most of his adult life in Wisconsin until, together with his wife and two kids, he moved to Maine in 2019. Tate and his family moved here for the relaxed pace of life and to see and jump in the water daily (including a swim streak he has with his son Owen that is nearing 100 days in a row)!  

Tate has done a lot of different types of work, from being a stay-at-home dad, teaching elementary school, working as a personal exercise trainer, to now working as a real estate agent with Newcastle Realty in Damariscotta. In conjunction with his work as a real estate agent, Tate also does property maintenance and landscaping work. His brand motto is: “I do it all, and with a smile.” Currently, Tate is working on defining his brand and building his network. And he is an avid listener of The PR Maven(R) Podcast!  


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