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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

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  2. Episode 196: 8 Ways A Company Can Leverage Social Media To Attract Mainstream Media Attention

Episode 196: 8 Ways A Company Can Leverage Social Media To Attract Mainstream Media Attention

Aug 2, 2022

Your company’s social media presence can be used in all sorts of ways — from announcing job postings, to sharing employee testimonials and product launches. But it can also be leveraged to attract attention from the mainstream media and generate positive publicity.

If you regularly post newsworthy items on your social media platforms, then reporters, editors and other journalists will be more likely to think of your company as a go-to source for story ideas. In today’s world, social media is arguably the most cost-effective way to garner favorable news coverage.

Here are the eight ways to get media coverage using social media:

 

Continue reading here.

 

The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in August 2019.

 

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