Jan 11, 2022
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In today’s digital world, Google Search is pretty much everything. Google processes an average of over 3.5 billion searches per day and 1.2 trillion searches annually. That comes out to more than 40,000 queries every second.
And it’s not just searches for “cooking recipes” or “how to change a tire” that make Google the world’s most dominant search engine: Google Search is also home to “top stories,” user-specific advertisements and much more. It is essentially a one-stop-shop for everything.
With that in mind, brands need to make their Google SEO — that is, where they appear in search results — a top priority. Whether you’re promoting a personal brand or an organizational brand, there are ways you can create and post content online that will make your brand show up with more authority and credibility for searchers.
The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in October 2020.
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