Jan 4, 2022
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I recently returned from the largest content marketing conference in the world — fittingly named Content Marketing World — and it got me thinking: How do you generate brand buzz? How do you “go viral”? How do you draw a direct line between branding and selling?
In today’s world, it’s virtually impossible to succeed as a business — large or small — without engaging in some form of content marketing. Amazon, Lego and the New York Times all have that in common — they create content to promote their brands and engage with consumers. From social media posts and YouTube videos to op-ed columns and blogs posts, content really is king. Content creation is synonymous with successful marketing.
Public relations has transformed from drafting press releases for the media to creating other forms of content that engage with a target audience, and that’s exciting. Of course, media relations is still an important component of PR, but the idea of content marketing is to interact with people in a wide range of new ways, beyond the traditional news story or five-minute TV spot.
The article read in this episode originally appeared on the Forbes Agency Council CommunityVoice™ in November 2021.
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