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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Dec 11, 2018

About Molly McPherson:

Molly McPherson combines her thorough knowledge of current social media tools and practices with years of news and public relations experience. She helps her clients find the right strategy for 21st-century communications by combining the best practices of today with the proven methods of the past.

She earned her Accreditation in Public Relations from PRSA and is a frequent featured speaker on the topics of crisis communications, public relations and social media for several national agencies and associations, including FEMA, Homeland Security, and the National Rural Electric Cooperative Association.

Molly has been a featured speaker in public relations, crisis communications and social media at numerous venues, including the John F. Kennedy School of Government at Harvard University and she teaches social media courses at New England College. She earned her master’s degree from the College of Communication at Boston University and her bachelor’s degree from the University of St. Thomas in St. Paul, Minn.

In this episode:

3:15 – Benefits of being a military spouse and how Boston and Washington played a role in her career

6:48 – How an internship at CBS helped inspire her

10:39 – Why the White House can’t control the news

11:26 – Why more blogging would have helped earlier in her career

12:30 – How her position with FEMA opened her eyes to the power of authentic reporting

17:11 – Why messaging is so important in today’s world

19:51 – The importance of your online reputation and search engine optimization

23:04 – Which social media platforms are best for your messaging

23:49 – Why you should put your press releases on Twitter

28:40 – Why research and evaluation or public relations is key to success and how to do it

32:00 – Using Twitter and LinkedIn as networking tools

38:13 – Where and how Molly has found success and profitability by growing her team

41:10 – Advice for entrepreneurs and young professionals about how to find a career

44:22 – What is stakeholder activism and how to handle and manage tough situations on social media


“You have to love what you do and the wealth will follow.” – Molly McPherson, Leading-Edge PR Practitioner, Speaker and Executive Coach


Kotzschmar Organ -

Central Maine Power -

Communicate with Confidence Podcast -

Molly McPherson’s website -

Looking to connect?

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  • Twitter: @mollymcpherson
  • Websites:

People mentioned in this episode:

Kim Block WGME 13

Rich Brooks

WBZ TV Boston