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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Nov 13, 2018

Charlene joined Marshall Communications in 1997 and quickly became Nancy’s trusted “right hand.” Her unmatchable work ethic, commitment to generating the greatest results for clients, and keen marketing and business judgement skills led to her being named president of the agency in 2013. 

Working with a variety of clients in different industries is something that Charlene finds rewarding, but her true passion is working with tourism clients and she’s played a leadership role in executing the Maine Office of Tourism account since 1998. She also enjoys sharing her public relations expertise and love of destination marketing with businesses, attractions, chambers and organizations through presentations throughout Maine and beyond.

In this episode:

5:07 – How Charlene started her public relations career and quickly became the “Clipping Queen”

8:13 – Who compelled Charlene to work in public relations

9:38 – Charlene’s important role in developing the agency’s relationship with the Maine Office of Tourism

12:11 – Charlene reflects on the sacrifices she has made and what she believes creates success

13:45 – Nancy talks about the agency’s growth because of Gino Wickman’s book, "Traction," and Charlene’s role on the leadership team

15:23 – Charlene talks about the impact of social media for the Maine Office of Tourism

16:34 – What social media platform is the darling of destination marketing and how it has changed public relations for the state

19:50 – Nancy and Charlene reflect on previous public relations techniques, how things have changed and how it has helped get information to the media faster

21:56 – One thing that hasn’t changed in public relations, why it is so important and how to do it

26:39 – Nancy and Charlene talk about the importance of measuring public relations success based on goals and key performance indicators

28:11- Why Nancy recommends the book “Starting with Why” by Simon Sinek and the importance of measurement dashboards

29:23- How Charlene has built her network and why professional and personal contacts are interested in different content

30:44 – Nancy and Charlene talk about building relationships and the story of meeting Beth Harpaz and how it led to a relationship with the Maine Public Relations Council

34:00 – The new age of a clipping service is

35:00 – Charlene reflects on a tough time for the agency a few years ago and why a strong network matters


“When I work with a travel writer and we connect on social networks, I learn so much about them before they come to Maine or before they do a story.” - Charlene Williams, President of Marshall Communications

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