Mar 17, 2020
About the episode:
In this episode of The PR Maven® Podcast, Nancy describes the technique of message mapping. Nancy defines what a message map is and describes how a message map can be used to build a brand and gain brand ambassadors. You will also learn why you need a message map and who benefits from having a clear, concise message prepared. Nancy goes through the format of a message map, describing what the map should look like and what should be included. Several message map success stories are also shared throughout the episode.
In the episode:
1:03 – How to define what a message map is.
1:56 – The connection between message mapping and building a brand.
2:44 – Examples of brand ambassadors, including those for Sugarloaf and Harley Davidson.
4:01 – Why your organization needs a message map.
5:30 – How a message map is formatted. Make sure to download this template!
9:26 – How to use a message map for crisis communications.
12:26 – Who benefits from a message map.
13:10 – Be on the lookout for The PR Maven® Message Mapping course!
“It's about communicating the most important messages that tell the story of your brand and connect that audience to that message. It's about making your story relevant so your audience wants your story to be part of their story.” – Nancy Marshall, CEO of Marshall Communications and The PR Maven®
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