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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Jan 21, 2020

About the episode:   

In this episode, Nancy describes the power of a plan. With public relations and marketing being so expensive, it is important to start with a plan that ensures you are using your money wisely—after all you wouldn’t build a house without blueprints! Nancy goes through the process of creating a marketing and PR plan, as well as why she created The Marshall Plan®. Nancy also provides examples of how clients have benefited, and continue to shine, after creating a marketing and PR plan.


In the episode:       

1:20 – Nancy shares that a PR and marketing plan is important because these services are expensive, and you want to make sure you are using your money wisely.

3:09 – Nancy mentions several ways to measure your success.

4:03 – To get started, Nancy explains how the brand manifesto and brand platform can be used.

5:50 – Next, she presents why your plan should include quantifiable goals and supporting objectives, which is where you can use a marketing dashboard. 

6:10 - To know where you stand, Nancy suggests a competitive analysis, including a SWOT analysis.

7:21 – Nancy lists the different tactics your brand can use to reach customers.

8:34 – To implement the plan, Nancy shares how tools and templates will play a role in the success of your brand.

9:29 – Nancy shares how important a timeline and budget are for building your brand.

10:54 – Nancy suggests a measurement outcome for each tactic you are using.

16:08 – Nancy shares her inspiration for creating The Marshall Plan®. as well as how it has helped several successful clients.

17:20 – Nancy talks about how the City of Saco has benefited from having completed The Marshall Plan® process. Learn more in Emily Roy’s PR Maven Podcast episode.

19:51 – Nancy shares the success FirstPark has had since their Marshall Plan, including increased leads and new businesses moving into the park.

23:08 – Nancy includes the how Clay Center for Young, Healthy Minds benefited from the creation of a Marshall Plan.



When we do a Marshall Plan, we provide very concrete metrics of success or critical measures of performance for the plan. You have accountability and responsibility to generate a return on investment. And that's really the beauty of a Marshall Plan.” - Nancy Marshall



Marshall Communications

City of Saco


Clay Center

Marshall Plan


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