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The PR Maven Podcast

The PR Maven® Podcast is the combination of traditional networking techniques combined with the power of social media to build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy connects with a special guest to talk about their career, and business or organization, as well as the latest news and events that will give listeners a unique perspective on the world of public relations, marketing and personal branding, including actionable takeaways.

Mar 10, 2020

About the guest:   

Shannon Bryan didn't hike or paddle or do yoga with goats when she was growing up in the Chicago suburbs. But after she moved to Maine in 2005, she couldn't resist the lure of Maine's woods and waters. Not to mention all those funky fitness classes, which sometimes include goats.

She spent 10 years at MaineToday Media (now Masthead Maine) as a content producer for, covering all sorts of entertaining things to do, from bar crawls and brunches to paint nights and burlesque. On weekends, she explored Maine's coast and inland waters, planted her feet on mountain summits, bought a road bike and a mountain bike and a paddleboard and tried ice climbing and fly fishing and a whitewater canoe race. And she loved all of it - even the stuff she was pretty bad at.

Fit Maine was born out of that love for Maine's outdoors and for the experiences anyone can have trying something new, getting physical in entertaining ways, and realizing that "being fit" isn't always about feats at the gym or stamina on the treadmill - it’s about being able to do all the cool stuff there is to do around Maine. was launched in 2015 as a resource for cool ways to work out and be active. In 2019, Shannon launched the Fit Maine Social Club, where members go do active stuff together.

In the episode:   

2:40 – Shannon shares how her career began in digital media at MaineToday (now Masthead Maine).

4:05 – Shannon talks about how Fit Maine started.  

8:37 – Shannon describes how brands can build their brand and reputation using content.

11:20 – Nancy and Shannon talk about how their personalities help to build their brands.

15:25 – Shannon tells how the way she measures success has changed over time.

20:15 – Shannon shares her philosophy on falling down.

24:00 – Shannon speaks about the importance of finding and building an audience.

32:14 – Shannon talks about challenging herself and doing things that scare her.

37:43 – Nancy asks how Shannon she builds her network and the Fit Maine social club.

39:41 – Shannon describes some of the activities the Fit Maine Social Club has done.

41:16 – Shannon shares some of the resources she finds helpful, including bouncing ideas off of her friends.

42:54 – Shannon shares a few parting thoughts about being real and creating content for your audience.


I know the word authentic gets thrown around a lot, but it's true. If you can show that you're a real person and this is what you're really about and talk to the people you're talking to in a way that's genuine, well, that's worth all the money in the world.” – Shannon Bryan, Founder of Fit Maine and the Fit Maine Social Club


Fit Maine:

Instagram: @fitmaine


Trek Across Maine:

Peaks to Portland:

Gorman Chairback Lodge:

Mount Washington:

Maine Alpine Guiding:

You are a Badass at Making Money by Jen Sincero

You are a Badass by Jen Sincero


Learn more about Masthead Maine in Lisa DiSisto’s PR Maven® Podcast Episode:

Lee Goldberg’s PR Maven® Podcast Episode:


Activate the PR Maven® Flash Briefing on your Alexa Device.

Join the PR Maven® Facebook group page.


Looking to connect:          


Instagram: @shannonkbryan