Jun 3, 2020
About the guest:
If you want to know where agri-marketing is going, ask Sara. She’s already seen it, studied it and figured out how it’s digital. As president, Sara inspires clients, partners and staff to continuously learn, grow and innovate. Her strategic vision keeps Paulsen on the leading edge of ag marketing thought, digital and creative leadership.
Sara is also the host of Spark: Careers in Agribusiness, a podcast where leaders in ag share advice for a successful career.
Prior to taking over the agency reins, Sara was vice president of digital services. She joined Paulsen as a graphic designer in 1991. Sara is a graduate of the University of South Dakota and was raised on a row-crop and livestock farm in southeastern South Dakota. Because she doesn’t have enough on her plate, she and her husband also own and operate a rural bed-and-breakfast.
In the episode:
4:18 - Sara describes how you need a passion for what you do and an appetite for learning to succeed in your career.
5:19 - Sara tells about studying search engines and how they work.
5:52 - Nancy and Sara chat about the two-day workshop Nancy did at Disney with Agency Management Institute which Sara attended and how she learned to incorporate PR into her advertising programs.
10:25 - Sara shares how she looks at engagement rates to measure success.
13:30 - After having a client that was worried about losing control of their brand on social media, Sara explains why thanking people for their comments and acknowledging their participation is important.
15:16 - Sara describes the techniques Paulsen has used to build their audience over the past ten years.
17:28 - Nancy and Sara talk about the benefits of having a niche.
24:23 - With recent privacy changes, Sara talks about the importance of building your own assets in terms of data.
30:11 - Based on the power of relationship building, Sara describes how to be intentional, helpful and memorable online.
34:54 – Sara shares a book that has helped her career.
“It really doesn’t matter where you reside. We all have access to great information and its really more about your attitude, willingness to work and again that appetite for learning and applying what you have learned. Sharing what you know.” – Sara Steever, president of Paulsen Marketing
Paulsen Marketing - https://www.paulsen.ag/
Marketing Over Coffee: https://www.marketingovercoffee.com/
TILT by Niraj Dawar: https://www.amazon.com/Tilt-Shifting-Strategy-Products-Customers/dp/1422187179
Spark: Careers in Agribusiness - https://www.paulsen.ag/thinking/spark/
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