Sep 24, 2019
About the episode:
Megan immerses herself in her clients’ industries. When you work with her, she’ll ask the right questions and use your answers to craft engaging social media posts, media pitches and press releases that will pique your audience’s interest so that they’ll want to learn more.
Her enthusiasm and competitive nature serve her well in the social media realm, as she constantly looks for innovative ways to use the various platforms, and she stays on top of this constantly evolving marketing arena. In both work and life, Megan isn’t one to stick to the status quo, but is always looking for a new approach or the next adventure.
In the episode:
1:57 - Megan shares how her career started in college at Northern Michigan University where she discovered PR and how it enables you to dive deep into the world of many different businesses.
02:59 - Nancy asks Megan about social media while she was in college and the Public Relations Student Society of America.
4:12 - Megan describes the difference between organic and native reach.
5:18 - Nancy asks Megan what she thinks the next thing is that businesses should be learning about and embracing.
7:17 - Megan mentions that overall she would not have done anything differently with her career, except possibly pursuing a master’s degree.
8:45 - Nancy and Megan make the connection between swimming and PR.
11:36 - Megan explains how important PR and social media are to her own personal growth and the growth of her clients.
12:39 - Megan talks about how she has helped to grow the Maine Office of Tourism’s social media accounts.
15:22 - Megan shares how social media has changed since she started her career by moving toward paid posts.
16:40 - Megan shares that PR and marketing are always changing, which can be a challenge to stay on top of.
17:24 - Nancy ties back to her interview with Chip Carey, connecting to the use of technology.
24:50 - Megan shares how her work is driven by measurement, comparing stats to client goals on a month-to-month basis.
27:47 - Meg describes how she has grown her network through her jobs and being out in the community.
29:18 - Megan talks about the importance of Twitter in public relations.
30:18 - Megan shares that creating lifelong relationships and building her network has helped with her career.
31:41 - Some of Megan’s most valued resources include newsletters, Facebook groups and Facebook Help.
32:32 - Megan encourages people starting their careers to step out of their comfort zone and know their strengths.
33:25 - Megan shares her favorite saying as a parting thought.
"Get comfortable being uncomfortable. You need to step out of your comfort zone and really go after what you want.” — Megan Crowder, Account Manager/Social Media Specialist at Marshall Communications
Visit Maine: https://visitmaine.com/
Marshall Communications: https://www.marshallpr.com/
Daily Carnage: https://carney.co/daily-carnage/
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