Jan 12, 2021
About the guest:
Matias Rodsevich is a PR specialist and author of the book: The PR Paradox: Mastering the art of PR for startups and scale-ups. Matias has vast years of PR experience, from managing PR for IBM and Google in Argentina to founding his PR agency in the heart of Amsterdam, Netherlands.
His agency PRLab works with some of the fastest-growing tech startups and scale-ups in Europe, providing an integrated marketing approach. Not only handling PR for their clients but also branding services to align missions, visions and values, in order to create a compelling story that places these blossoming startups in a strong position in the saturated tech market.
Rodsevich also founded the first PR community in the Netherlands; establishing a platform for marketing and communication professionals to share their knowledge, insights, and expertise with other professionals.
In the episode:
After starting his PR career working for companies like IBM and Google, Matias Rodsevich changed gears to bring his experience and knowledge to startups. From strategy to media relationships, Matias explains how he works with clients and journalists in a field where there is constant change. Matias offers tips for working with startups and shares some of the differences between working with startups and established brands, such as building their reputation.
2:10 – Matias talks about how he got his start in PR with companies like IBM and Google.
3:36 – Matias shares why he was interested in doing PR for startups.
7:40 – Matias explains the long-term benefit of PR for startups.
12:43 – Matias describes the steps he takes to develop PR strategies for his clients.
16:55 – Matias shares how important media training is for clients.
19:25 – Matias explains how he builds long-term relationships with journalists.
26:47 – Matias lists a few media training tips.
29:33 – Matias talks about the benefits of thought leadership.
31:50 – Matias shares how to scale up your PR strategies as you scale up a business.
34:35 – Matias gives his tips for crisis communications and how communications during COVID-19 are different.
Quote:
“I think ultimately journalists really like when you provide them with fresh insights. We're always conducting little surveys through our newsletter, for example. Just start a conversation with them and keep in touch.” - Matias Rodsevich, CEO and founder of PRLab
Links:
PRLab: https://prlab.co/
The PR Paradox by Matias Rodsevich: https://www.amazon.com/PR-Paradox-Master-Startup-Scale-up/dp/9090337113/ref=sr_1_1?dchild=1&keywords=The+PR+Paradox&qid=1610383926&sr=8-1
The Portland Pod: https://portlandpod.com/
Message Map Mastery Course: https://prmaven.com/message-course/
Why It's Invaluable When People Say 'I've Heard Of You': https://www.forbes.com/sites/forbesagencycouncil/2020/11/03/why-its-invaluable-when-people-say-ive-heard-of-you/?sh=57126b0c37e8
Listen to Nancy solocast on message mapping.
Listen to Steve McCausland’s PR Maven® Podcast episode on crisis communications.
Activate the PR Maven® Flash Briefing on your Alexa Device.
Join the PR Maven® Facebook group page.
Looking to connect:
Email: matias@prlab.co
LinkedIn: https://www.linkedin.com/in/mat%C3%ADas-rodsevich-12964043/