Nov 26, 2019
About the guest:
From outspoken CEOs to U.S. Senate candidates, Luka Ladan has advised some of America's most recognizable thought leaders. Ladan is an expert on strategic messaging and media relations, with a deep background in brand and issue management. Prior to founding Zenica, Ladan served as communications director at a leading public affairs firm in Washington, D.C.
Ladan graduated from Vassar College with a B.A. in Political Science and Correlate Sequence in International Economics.
In the episode:
1:44 – Luka describes how he went from wanting to be a speech writer in the White House to becoming the president and CEO of Zenica Public Relations.
4:44 – Luka shares his best how-to tip for public relations.
6:11 – Nancy asks Luka how millennials can build personal connections with reporters and editors.
8:24 – Nancy mentions how Luka plays basketball and how talking about sports can help build connections.
9:43 – Nancy mentions how swimmers are often very good PR professionals, connecting back to the podcast she did with Megan Crowder.
11:11 – Nancy and Luka talk about being dependable and delivering quality content.
12:53 – Luka talks about putting yourself in the reporter’s shoes and gives a checklist of what to do.
19:43 – Luka shares another tip for millennials to help with their careers.
24:20 – Luka talks about building his network both consciously and on its own, especially using LinkedIn.
27:16 – Nancy refers listeners back to episode eight with Kate Paine to learn about amplifying your LinkedIn presence.
27:45 – Luka shares the resources he finds most helpful.
29:13 – Luka encourages millennials to have face-to-face interactions.
"If we're going to succeed in PR and if we’re going to secure top-tier media coverage, it's best to build personal relationships with reporters and other media contacts if you can. That goes beyond a generic email.” — Luka Ladan, President and CEO at Zenica Public Relations
Looking to connect: